ASK: Blue Diamond, the world’s largest almond exporter, needed a way to convince domestic businesses that almond products can enhance almost any recipe.
DESCRIPTION: We identified audience pain points (ex. almonds require too much water to grow) and decided to place articles in an industry staple: Food & Wine Magazine. I wrote long- and short-from copy for Blue Diamond’s Grower, R&D, and Global Ingredients Divisions on everything from sustainable farming practices to cooking techniques. We wrapped the cover of the magazine with the article and sent it to thousands of businesses.