GARAGE 56
ASK: In 2023, NASCAR announced its plans to return to the 24 Hour Le Mans for the first time in 47 years. They built a brand-new concept car and assembled an epic racing team. They asked us to create an equally epic way announcement.
DESCRIPTION: We created this cinematic promo. I helped name the initiative, determine the flow of the video messaging, and wrote the complementary copy for social and Youtube. This video took off faster than the car itself within Goodyear and NASCAR, quickly becoming a client favorite.
Product Shoot
ASK: Travel to location and film a cinematic product shoot for the new Wrangler DuraTrac RT.
LOCATION: Silverthorne, Colorado.
DESCRIPTION: We worked with talent, stylists, directors, producers, and an entire film crew to capture the versatility of Goodyear’s new tire.
Trivia Campaign
ASK: Travel to location and capture evergreen and campaign content with the 2022 NASCAR Cup Series Rookie of the Year Austin Cindric and the 2023 NASCAR Cup Series Champion Ryan Blaney. I had the challenging task of writing messaging that pleased every decision maker in the room: Goodyear, Discount Tire, Team Penske, and, of course, my creative director.
LOCATION: North Carolina.
DESCRIPTION: I worked on this job from start to finish—client presentation, idea refinement, and execution. At the shoot, I edited scripts live based on driver and client feedback, managed client expectations, asked interview questions, and made quick creative decisions to enhance the final product. For the landing page, I wrote SEO copy and edited messaging to refine the UX/UI.
