IMPOSSIBLE SHOT

ASK: The Army asked us to design a mind-blowing 2024 Final Four experiential activation.
DESCRIPTION: We tasked basketball fans with the impossible: drain a 50-foot three on a 20-foot-tall hoop…using a mortar. I wrote the messaging for broadcast and event signage. This experience blasted past client KPIs, driving massive traffic to the activation and skyrocketing quality engagement with our audience. Not only did the experience generate a ton of UGC, it was also covered on the live broadcast, which included none other than Basketball Hall of Famers Lisa Leslie and Grant Hill.