Partnership

ASK: Tropicana asked us to conceptualize a summer ‘23 campaign that gave families more reasons to keep their juice glasses half full. We needed to highlight the unexpected versatility of juice-based recipes—from morning munchies to nightly desserts.
DESCRIPTION: I pitched a partnership with the one-and-only Flavor Flav. Not only does Flav have a culinary degree, he also has a big family to feed. We’d support this campaign with engaging social content of Flav whipping up juicy treats for his loved ones.