Social
Cybersecurity. A.K.A. the wonderful world of acronyms.
CASB, XSOAR, NGFW, SASE, IoT, and SD-WAN are just a few I’ve had to use in full, understandable sentences. If you’re thinking “OMG,” so was I. For over a year, I translated technical SecOps jargon into social-friendly posts. While the target audience was cybersecurity professionals, we tried to keep the copy as clear and engaging as possible.
The video here features an animated LinkedIn post that was Palo Alto Networks’ top performing carousel of the quarter. The slideshow below features some organic social posts.