MFG Day Video

ASK: Bishop-Wisecarver realized their annual Manufacturing (MFG) Day promotional video wasn’t engaging the elementary and middle school students they showed it to. They needed a video that catered to their interests and sparked curiosity.
DESCRIPTION: I wrote the copy and helped direct the new video you see here. We kept the key data points, but included relevant pop culture references, running jokes, fun animations, and a more age-appropriate copy tone.