Total Rebrand

ASK: Help Rite Aid redesign their in-store customer journey, define their new brand voice, and implement it on signage inside all 2,400 stores.
DESCRIPTION: I helped execute countless integrated marketing campaigns within tight deadlines. I played a key role in writing social, print, web, and email B2B/B2C copy for their day-to-day marketing needs. During the first year of the pandemic, I wrote C-suite and pharmacy press releases based on the latest health recommendations. Scroll to see examples of social, print, signage, and web copy from before and after the rebrand.